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Are Ealing a sustainable club?

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No 7 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote No 7 Quote  Post ReplyReply Direct Link To This Post Posted: 16 Dec 2022 at 14:29
Well stated Clap . 
Ambition should be made of sterner stuff.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote No 7 Quote  Post ReplyReply Direct Link To This Post Posted: 16 Dec 2022 at 15:04
Originally posted by Richard Lowther Richard Lowther wrote:

Originally posted by No 7 No 7 wrote:

1871......2022

You have to be careful that these two dates don't become fixed.

Mr Gooley is 86. He's been very generous but what are the long term plans, will his family keep contributing to the same level or will they reduce their investment or withdraw it totally? Would would these scenarios mean to Ealing? At best a return to amateur rugby? 

You just suggested that Sir Mike Gooley could possibly not make the new year!.  
Ambition should be made of sterner stuff.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote oneagainstthehead Quote  Post ReplyReply Direct Link To This Post Posted: 16 Dec 2022 at 16:33
I note that Ealing Trailfinders Ladies have just been accepted into the Aviva Premiership 15s for next season, following a competitive bidding process. Whilst this can’t be directly correlated to Ealing’s ongoing sustainability, I’m sure financial considerations were part of the acceptance criteria. It’s also worthy of note that neither Wasps nor Worcester have been accepted (if they applied).
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Post Options Post Options   Thanks (0) Thanks(0)   Quote The Blues Quote  Post ReplyReply Direct Link To This Post Posted: 16 Dec 2022 at 20:34
Just to clear up the COVID grants it would have been mostly furloughing of players and staff, all clubs will have benefitted from this.

I had heard (whether it’s true) that there are provisions for 1 years support after death and the family weren’t interested in supporting any further.

Will the Trailfinders brand stop or reduce sponsorship? As I can’t imagine £2m is a normal market condition sponsorship deal.

Time will tell and you would hope the RFU and Premiership rugby properly scrutinise Ealing and all clubs as it will not be good for the game to lose more clubs to financial issues.

To state 1871 doesn’t mean anything it is more important being still there in 2071 and hope they are.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote corporalcarrot Quote  Post ReplyReply Direct Link To This Post Posted: 16 Dec 2022 at 21:09
Surely rugby clubs are always transient. Ealing are a cracking club today however they are funded! When I played I turned up against and was beaten heavily by some brilliant teams like West Hartlepool & Hawick who don't feature much today. If Ealing's present business model folds in a few years another club like Caldy or London Welsh will come along and fill the gap. Let's play rugby and hope someone else continues to pay the bills.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote gerg_861 Quote  Post ReplyReply Direct Link To This Post Posted: 16 Dec 2022 at 21:21
Well said ape.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote gerg_861 Quote  Post ReplyReply Direct Link To This Post Posted: 16 Dec 2022 at 21:27
One part of the master plan has now come off for Ealing with a Premiers15 franchise won.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote No 7 Quote  Post ReplyReply Direct Link To This Post Posted: 17 Dec 2022 at 08:43
1871 to 2022 and Ealing are in the most robust condition in their long history. I fully understand that without Mike Gooleys incredible commitment and financial backing Ealing would fall down the leagues. I have been told that Ealing Trailfinders have been assured of long term continuity. I am not privy to the detail but believe this to be true.
I have been a member for over forty years a first team player for 15 years and a coach for 25 years both first team and youth rugby and have witnessed  the rise to our current position. 

Long may it last
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Post Options Post Options   Thanks (0) Thanks(0)   Quote KnightsBoy Quote  Post ReplyReply Direct Link To This Post Posted: 17 Dec 2022 at 09:48
Originally posted by No 7 No 7 wrote:

1871 to 2022 and Ealing are in the most robust condition in their long history. I fully understand that without Mike Gooleys incredible commitment and financial backing Ealing would fall down the leagues. I have been told that Ealing Trailfinders have been assured of long term continuity. I am not privy to the detail but believe this to be true.
I have been a member for over forty years a first team player for 15 years and a coach for 25 years both first team and youth rugby and have witnessed  the rise to our current position. 

Long may it last

Well said, my club Donny wouldn't be where we are, with the facilities we have without two very generous benefactors (ex players)


Edited by KnightsBoy - 17 Dec 2022 at 09:48
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Post Options Post Options   Thanks (0) Thanks(0)   Quote dumbape Quote  Post ReplyReply Direct Link To This Post Posted: 17 Dec 2022 at 13:59
Adding to my previous post…

Building the sustainability and resilience of clubs and the wider game of Rugby is difficult. The past few years have been torture for most of us whether it is from Brexit, Covid or the effects of the energy crisis. For businesses if one thing didn’t hit badly another likely would have.

But with the game of Rugby we have been in crisis for 20+ years. There are structural issues the game that that have emerged and festered and to my mind have blighted the community side of the game creating a mismatch across rugby clubs at local and regional level and leaving a lot living on the edge. The RFU has tinkered with this, but with little or no real commitment that actually involved a real ‘needs analysis’.

Understanding the real resources in the game and how they are interconnected and dependent has ever really contributed to the structure of the game that would identify where the greatest return on investment could be achieved. What has been discussed to death and beyond is Premier Rugby.

The current arrangements are not working and haven’t ever. The P share scheme is completely artificial and recently during the Worc and Wasps fiasco it was revealed that these are valued at tens of millions, I nearly snorted coffee down my nose laughing. These ludicrous share values are propping up the balance sheets of clubs that can’t make ends meet! It beggars belief that it has been allowed to go on by the RFU and frankly, suggests the auditors want tickets to the internationals as there is absolutely NO EVIDENCE of this valuation. The scheme is protectionist and discriminatory in what is supposed to be a Rugby UNION. To add insult to injury clubs earning the right to play at the top tier can’t get them without bunging huge sums of money to leeches to buy-in. This is not fair or equitable and adds NO Value to the game.

A far simpler solution would have been actually develop a strategic plan for the top tiers of Rugby that distributed money based on. 3-5 year commitment to allow clubs to plan that was updated every couple of years based on performance and needs of the game with proper audit on an agreed base of indicators.   Does this sound familiar? It should. It is STRATEGIC BUSINESS PLANNING. The RFU and PRA would argue that they do this, but do they… really? I say no. The objection that we can’t afford this is bogus by the way. A little time spent looking at report and accounts tells me that over a transitional period of say 5 years over £100 million could be raised and sustained.

The perspective taken by the RFU IS ALWAYS TOO NARROW and lacks recognition of the obligations and vision needed to needed to lead the game. The job of ultimate governance actually falls to the RFU Council and this group has never used its authority to properly demand better performance from the management board. Their various games of smoke and mirrors, sprinkled with fairy dust, has led to the games decline.

There are a few clubs that have navigated this path better than others. They are distinguished, by the quality of their internal management and the long term relationships with sponsors, staff, players, members and fans. Respect and trust is earn’t. As Ealing crept up from the London leagues to the current position we saw a lot of great clubs, some were in a bad way others managing and a few showing how Rugby could be sustainable and a real part of a community with our game at its heart.

For me the big question is who should own the game? Is it VC investors or the members of clubs across the country.

IF we can’t tell the difference between a sponsor and an investor we’re all in big trouble.

I am SOOO tired of the BS that comes out of HQ … I have seen more sense, structure and commitment in an Under 7’s team. They earned their hot dog or a slice of pizza, but the senior management of the RFU… well I can’t decide if I should despise or pity the fools.



Edited by dumbape - 17 Dec 2022 at 14:00
What a blessing it would be if we could open and shut our ears as easily as we open and shut our eyes!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote One For The Ditch Quote  Post ReplyReply Direct Link To This Post Posted: 17 Dec 2022 at 20:50
A thoroughly sensible post. The final analogy sums the job up.
Does the game have the scale to operate successfully in a professional environment???
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Delamas Quote  Post ReplyReply Direct Link To This Post Posted: 18 Dec 2022 at 07:47
Dumbape,  Excellent analysis & humour are a great combination. Thank you.
I have now, for the first time ever, just snorted my morning coffee.......


"The P share scheme is completely artificial and recently during the Worc and Wasps fiasco it was revealed that these are valued at tens of millions, I nearly snorted coffee down my nose laughing. These ludicrous share values are propping up the balance sheets of clubs that can’t make ends meet...."
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Post Options Post Options   Thanks (0) Thanks(0)   Quote No 7 Quote  Post ReplyReply Direct Link To This Post Posted: 18 Dec 2022 at 15:44
At the risk of repeating myself Ealing Trailfinders Pro side are in a unique situation . They are solely owned by one individual and his company. He owns the ground unencumbered. He now owns dozens of high value houses that are occupied by squad members that surround the ground many with back gates that lead on to the 18 acre site. The commercial elements and Pavilions are a successful business in their own right. The four million pound indoor facility is fully booked and in use night and day. The nursery is fully subscribed.  
Mike Gooley created Trailfinders travel agency and during COVID he was able to fully refund every deposit and holiday. He had created  'war chest ' for the purpose of being able to refund. Many many other travel companies collapsed. I refer to this only because his company TRAILFINDERS Is named on his branded rugby club which is part of his legacy. When Ealing Trailfinders make the Premiership I will be one of the first in line to congratulate him and shake his hand on an incredible achievement.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote KnightsBoy Quote  Post ReplyReply Direct Link To This Post Posted: 18 Dec 2022 at 15:50
Originally posted by No 7 No 7 wrote:

At the risk of repeating myself Ealing Trailfinders Pro side are in a unique situation . They are solely owned by one individual and his company. He owns the ground unencumbered. He now owns dozens of high value houses that are occupied by squad members that surround the ground many with back gates that lead on to the 18 acre site. The commercial elements and Pavilions are a successful business in their own right. The four million pound indoor facility is fully booked and in use night and day. The nursery is fully subscribed.  
Mike Gooley created Trailfinders travel agency and during COVID he was able to fully refund every deposit and holiday. He had created  'war chest ' for the purpose of being able to refund. Many many other travel companies collapsed. I refer to this only because his company TRAILFINDERS Is named on his branded rugby club which is part of his legacy. When Ealing Trailfinders make the Premiership I will be one of the first in line to congratulate him and shake his hand on an incredible achievement.

I sincerely hope you can
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Post Options Post Options   Thanks (0) Thanks(0)   Quote The Blues Quote  Post ReplyReply Direct Link To This Post Posted: 18 Dec 2022 at 19:03
Originally posted by No 7 No 7 wrote:

At the risk of repeating myself Ealing Trailfinders Pro side are in a unique situation . They are solely owned by one individual and his company. He owns the ground unencumbered. He now owns dozens of high value houses that are occupied by squad members that surround the ground many with back gates that lead on to the 18 acre site. The commercial elements and Pavilions are a successful business in their own right. The four million pound indoor facility is fully booked and in use night and day. The nursery is fully subscribed.  
Mike Gooley created Trailfinders travel agency and during COVID he was able to fully refund every deposit and holiday. He had created  'war chest ' for the purpose of being able to refund. Many many other travel companies collapsed. I refer to this only because his company TRAILFINDERS Is named on his branded rugby club which is part of his legacy. When Ealing Trailfinders make the Premiership I will be one of the first in line to congratulate him and shake his hand on an incredible achievement.

There is no question that he hasn’t run a successful business with about £285million of reserves. The rugby club are owned by Mike Gooley and Fiona Gooley 50% each, the Trailfinders company owns 0%.

With the amount of money he has at his disposal I wouldn’t necessarily say it was an incredible achievement but certainly you have to admire his dedication to the dream. Hopefully he does ensure there is a legacy left.

At present the rugby club needed £5.4million from effectively one individual and the Rugby Club Limited Company does not own the houses (in the Group) nor the ground, nursery according to the 2021 accounts. The Rugby Company has wealth of £300k.

Let’s see what the 2022 accounts show - they will be published within the next 3 months. Will the £4m indoor facility be in the rugby club company?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote No 7 Quote  Post ReplyReply Direct Link To This Post Posted: 18 Dec 2022 at 19:14
You need to look and disect your own Bedford Blues accounts. Take a look at your directors and how many Ltd companies and failed business ventures they have been involved . It does not read well.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Fat Albert Quote  Post ReplyReply Direct Link To This Post Posted: 18 Dec 2022 at 22:00
Originally posted by dumbape dumbape wrote:

On earning promotion last season a sensible balanced plan was submitted to the RFU on how the club would manage and invest over the the first three years in the Premiership. Of course the centre of attention was the size of the 'stadium' and the illusion created around the necessity of needing a capacity of over 10,000 spectators. Not conceding to this ludicrous demand, that would have undermined the clubs' financial management and risked becoming a massive mistake if relegated, is again in my opinion evidence of the sensible decision making and sustainable culture that now permeates the club.
Can anybody point me to any individual with responsibility for professional rugby governance who is employed by the RFU and has relevant recent experience?

It aeems to me that though RFU board members (and their rubber stampers, the 57 old farts) may have relevant experience/skillsets in important matters such as empire building, compliance, safeguarding and most importantly England away game travel arrangements there's NO ONE who has operational knowledge of a professional rugby club.

With one, possibly two exceptions Premiership rugby clubs are financial basket cases who push the boundaries of fiduciary compliance by their dependance on the continued support of vanity shareholders who themselves depend upon the RFU status quo. 

Following the precedent set by Ian Ritchie where, under his leadership the total RFU employee head count more than doubled while the rugby facing head count actually declined so the 2021 accounts show the mindset of the board

Average monthly number of direct 
employees (full-time equivalent)
                                         2021  2020
Stadium, Commercial and Administration    197   203
Professional Rugby                        114   133
Rugby Development                         158   229

            Total                         469   565
in the midst of the pandemic crisis the number of staff employed who had no connection with rugby declined by 6 (3%), professional rugby saw 19 (14%) less employees while rugby development saw 71 (31%).

Do you need me to spell out any further how twisted their priorities are? 




Edited by Fat Albert - 18 Dec 2022 at 22:08
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Bedfordian Quote  Post ReplyReply Direct Link To This Post Posted: 18 Dec 2022 at 23:30
Originally posted by No 7 No 7 wrote:

You need to look and disect your own Bedford Blues accounts. Take a look at your directors and how many Ltd companies and failed business ventures they have been involved . It does not read well.


When you’ve been around as long as we have, we’ve seen it all before. Clubs flying high, clubs falling over. Don’t worry about us, we’ll be fine. We’ve had many many owners, shareholders, Directors and my thanks to them all. Good luck to your club, reach for the stars!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote dumbape Quote  Post ReplyReply Direct Link To This Post Posted: 19 Dec 2022 at 01:26
@The Blues

Thanks for making the point above about money and Trailfinders, because this speaks to the prudence and integrity of both MG and the way Trailfinders works.

The reason the reserves are so and that Trailfinders coped so much better than most of the travel sector was the proper management of their clients money and an absolute commitment to look after them. Mike has this attitude to his people too btw. Almost uniquely in the travel sector Trailfinders does not book, or count money until the client is back. Money is placed in a protected account until such time as all the costs are paid. MG instituted this approach DECADES ago. It is fiscally conservative, but ensures the customer comes first. Many in the travel sector freely use their customers funds as if they were their own from the moment they book the trip. This is reason so many folks suffer so badly when travel companies fold. There is a great explanation of the Trailfinders difference on their website. When you look at the amounts ploughed back into community, not the Pro side, you’ll notice the equity and care being shown. TFSC Facilities are top notch and are designed to be multi use. Bridges have been built with schools and community groups and the place is pretty busy. What it looks like is a thriving Rugby Club, what it actually is a new type of relationship between a Rugby Club and the wider community it is part of. It’s one that benefits to everyone. In some ways it has aspects of the French Model.

These points though reinforce my kick off post about being professional as a mindset that informs decision making and not making the easy choices or compromising when things get hard. Trust and confidence has been built over 20+ years and it has take Ealing to the highest level of the game with only shocking behaviour from the RFU stopping promotion. Don’t forget the season previous it took a European Champion side only being relegated for governance failures to stop our promotion. I seem to recall that Sarries still got the money associated with P Shares and relegation too by the way … insult and injury there for sure!

I wonder what the RFU could have achieved over 20 years if they had actually worked hard to build trust, developed good governance for the game and treated their stakeholders fairly?

I wonder if when they are going to try?




Edited by dumbape - 19 Dec 2022 at 01:35
What a blessing it would be if we could open and shut our ears as easily as we open and shut our eyes!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote The Blues Quote  Post ReplyReply Direct Link To This Post Posted: 21 Dec 2022 at 19:08
Originally posted by No 7 No 7 wrote:

You need to look and disect your own Bedford Blues accounts. Take a look at your directors and how many Ltd companies and failed business ventures they have been involved . It does not read well.

What a generic posting.

All I was stating was the much heralded assets that Ealing Rugby Club has do not exist, more out of concern, as without the same owner, a new owner of the Trailfinders brand may decided they have 0 interest in the rugby side of things.

It would be great if there were profit and loss accounts as it would probably show (after stripping out the Trailfinders sponsorship deal for something more realistic and donation) that Blues generated more income than Ealing.
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