I have heard from someone who has been working to try to avert a catastrophe that CVC are hoping all the Prem clubs go bust - so they can step in with debt-for-equity deals that turn those clubs into CVC-controlled zombies, which is what Cain has clearly been told too.
But in the midst of all this the Board seem happy to create another potential zombie club in Tier 2. And discourage clubs such as Caldy who have sustainable business models. Indeed, if they put another £4.2m into the Championship clubs (making £500,000 per club), ring fenced for paying contracts, but simultaneously imposed a £500,000 cap on remuneration to players, they might create a sustainable model at Tier 2 as well. But that would be a disaster for the master plan. The last thing the Board or the people they think are their friends (CVC) want is a sustainable Tier 2.
As things stand, a critical mass of clubs in both top two tiers are seriously loss-making and unsustainable on a day-to-day basis. This is precisely the kind of market that private-equity firms search out because they can see a product that creates demand in a very affluent market that is resistant to advertising and marketing using mass methods, but open to advertising and marketing channeled through trusted intermediaries (i.e. our beloved rugby "brands").
The perfect world for a PE firm looking for targets in media/entertainment consists of: high-quality content with a strong potential television/streaming audience of affluent consumers; a controlled marketplace of competition with a minimum amount of external influence or regulation (i.e. the PE firm gets to write the rules and there is a ring fenced competition); marketing and merchandising opportunities in multiple "geographies"; utter incompetence, maladministration, outdated and self-destructive articles of association, personal bitterness and rivalry that allows a divide-and-rule policy to succeed.
F1 had all these. Rugby has all except the international marketing possibilities. Guess who made a profit of $5-7bn dollars on a $2bn investment from putting minimal funding into F1 and taking vast amounts out? Guess who was accused of "raping" the sport of Formula One racing? Guess which company used the same individual partners to begin the takeover of rugby in the world, not just England, as they used to take over F1?
Yes, you guessed it: https://www.theguardian.com/sport/blog/2018/sep/10/cvc-ownership-f1-warning-premiership-rugby-union#:~:text=CVC%20owned%20F1%20between%202006,F1%20in%20a%20single%20sentence." rel="nofollow - https://www.theguardian.com/sport/blog/2018/sep/10/cvc-ownership-f1-warning-premiership-rugby-union#:~:text=CVC%20owned%20F1%20between%202006,F1%20in%20a%20single%20sentence.
This piece was 4 years ago. It is criminal that nobody in rugby read it, or if they did, that they did nothing to act on it.
Look at the state of F1 now: artificial, bleeding supporters dry, a decreasingly interesting spectacle, absurd rules, concentration of power and success in just a few teams.
The one chance for rugby in England is a popular revolt. It is still effectively member-controlled, but that could become moot in a matter of months.
SGM now!
Led by the Championship clubs, or at least those who are not wedded to Premiership clubs for survival.
It may be our only chance to prevent the zombification of our sport.
------------- Broken down. Beyond repair.
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