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Champ Rugby Marketing |
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Paul10 
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Joined: 24 Mar 2023 Location: Milton Keynes Status: Offline Points: 1000 |
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 Topic: Champ Rugby MarketingPosted: 15 hours 58 minutes ago at 20:22 |
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Those with a tolerance for marketing speak might enjoy the case study from the agency who did the rebrand of Championship to Champ Rugby Hopefully the marketing has an impact and can grow the fan base and interest in general. |
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BP Youth
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Joined: 03 Dec 2009 Location: At home Status: Offline Points: 525 |
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Posted: 3 hours 28 minutes ago at 08:52 |
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Those that enjoy management speak will probably think the same as everyone else. There is an inflection that suggests they have met all criteria and all is thrustingly rosy in the garden. I hope they are right but I suspect it is just another load of old b o llocks
Edited by BP Youth - 1 hour 59 minutes ago at 10:21 |
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It's only a game
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TeflonTed
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Joined: 13 Apr 2025 Location: Worcs Status: Offline Points: 87 |
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Posted: 3 hours 7 minutes ago at 09:13 |
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Yes, I ran it up the flagpole, and thinking outside the box, very few saluted.
A very small agency, based in Hove in East Sussex, run by a James Jardine. Wasn’t there a rugby playing Jim Jardine? Edinburgh? Anyway, the key step in choosing the name seems to have been that the Yoof of today like to shorten everything. And the logo…a rugby ball!! Who’d have thought it eh? Did they notice that in the logo the brand of ball is clearly visible, one hopes they charged Gilbert for this free brand exposure. Thanks for the link Paul
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TeflonTed, 2 miles from Sixways
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Paul10
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Posted: 2 hours 20 minutes ago at 10:00 |
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This James Jardine is son of the F1 guy Tony Jardine.
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Kimbo
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Posted: 47 minutes ago at 11:33 |
And linked to the late Eddie Jordan? And therefore London Irish? (We need more inane conspiracy theories 😉).
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Gold and Blue
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Joined: 03 Aug 2025 Location: Kidderminster Status: Online Points: 1 |
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Posted: 25 minutes ago at 11:55 |
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If I had read that load of management w*nkspeak without knoing the background I would have assumed it was a parody. Worthy of a late night TV satire show.
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JZSmith
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Joined: 27 Aug 2024 Location: England Status: Online Points: 348 |
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Posted: 19 minutes ago at 12:01 |
And even more worryingly it was apparently worthy of those running the league throwing huge amounts of cash the game can't afford at the clowns who produced it.
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Paul10 wrote: