The Newcastle Falcons acquisition adds another sport to the vast array of Red Bull sponsored sports, including:
"Red Bull has a vast sponsorship portfolio that extends far beyond Formula 1. They are known for their extensive involvement in a wide range of sports, often with a focus on extreme and action sports, but also in more traditional areas.
Here's a breakdown of some of the sports Red Bull sponsors:
Motorsports (beyond F1):
* MotoGP: They sponsor factory teams like Red Bull KTM Factory Racing, as well as various riders.
* Rally/Rallycross: They're involved in events like the Dakar Rally and sponsor teams in rallycross.
* DTM (Deutsche Tourenwagen Masters): They sponsor teams in this touring car series.
* Australian Supercars Championship: They have a presence in this popular Australian racing series.
* Drifting
* Motorbike Supermoto
* Superbike
Team Sports (where they often own teams):
* Football (Soccer): They own several football clubs, including:
* RB Leipzig (Germany)
* FC Red Bull Salzburg (Austria)
* New York Red Bulls (USA)
* Red Bull Bragantino (Brazil)
* Ice Hockey: They own ice hockey teams like EHC Red Bull München (Germany) and EC Red Bull Salzburg (Austria).
* Esports: They sponsor numerous esports teams and events across various games like Dota 2.
Extreme & Action Sports:
* Cliff Diving: They host the Red Bull Cliff Diving World Series.
* BMX: They sponsor many BMX athletes and events.
* Mountain Biking: They're heavily involved in downhill and free-ride mountain biking, including events like Red Bull Rampage.
* Skiing/Freeskiing: They sponsor athletes and events in various skiing disciplines.
* Snowboarding: Similar to skiing, they have a strong presence in snowboarding.
* Skateboarding: They sponsor skateboarders and events.
* Surfing: They have a Red Bull Surfing Team.
* Kitesurfing
* Wakeboarding
* High Diving
* Kayaking
* Paragliding
* Skydiving/Wingsuit Flying
* Aerobatic Flying (e.g., Red Bull Air Race)
* BASE Jumping
Other Sports and Events:
* Cycling: They've recently expanded their involvement in road cycling, acquiring a majority share in the Bora-Hansgrohe cycling team.
* Rugby Union
* Cricket
* Athletics
* Dance (e.g., Red Bull BC One - breakdancing)
* Soapbox Racing (Red Bull Soapbox Race)
* Flugtag (homemade flying machines competition)
Red Bull's strategy involves not just sponsorship but also owning teams and creating their own events, which serves as a powerful marketing tool for their brand.